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Studies show that 48% of consumers

consume three to five pieces before reaching out to a sales representative. This means that producing low-quality or average content will not result in sales or tiktok followers uk

You need high-quality content. It is the kind that makes people interested in your brand.

What factors influence the price of the content you require?

The complexity of content creation
Relationship between brand and creator
All campaign requirements
Campaign goals
Number of followers
Product value

The complexity of content creation:

This is a function of the difficulty of the content. You might need special effects added to your video. This will require videographers or unique background settings.

The complexity of the content influences the creation cost click here


Depending on the campaign requirements, either way is acceptable. However, it can affect the cost of content creation.

Campaign goals are also known as campaign objectives.

Are you looking to increase brand awareness with your new content? Lead generation?

Each goal will require a different content type and cost.

Follower count: The number of followers that the creator you wish to work with can impact the cost of the whole creation process.


The more people you follow,

the greater your reach. This would make your brand, products, and services more visible to more people.

It can also result in more sales, which is the primary goal of most marketing campaigns.

This means that content from a macro-creator will cost you more than content from a nano-creator in terms of cost.

The product’s value:

This refers to how well your product meets the needs of your end consumer.

Relationship between creator and brand: Relationships play a part in almost all situations.

This is where a solid and open relationship can help you save time and money when creating content.

What does this mean?

You can ensure that the creator knows what to do through proper communication.

Campaign requirements: This can impact the cost of content creation.

How long will the video be? Are you looking for raw footage or ready-to-use content?

Are you asking them to share it? Is it necessary for them to add a caption?

What about creator licensing?

This would mean you’d need extended access to the creators’ names, which they’ve worked hard to create.

Now it’s time to add the finishing touches!

What Does it Cost to be a Creator? Based on the number of followers
We know that you have been waiting for this.

You have probably already checked rates you can use to benchmark your search engine creators.

We must not waste any more time.

Please note that pricing recommendations will vary depending on the platform and campaign requirements.

Here is the cost of collaborating with a creator on TikTok or Instagram for one video asset

Here’s an explanation of the Instagram graphic:

For a single video, they will charge $40-80, $60-$140 if they post it, and $100-$150 to create ads.
For single video content, creators of micro and macro creators can charge $80 to $220, $140 to $330 if they post it, and $200 to $390 for creator licensing.
… and TikTok:

Nano-creators cost $40-80 to create single video content. If they post it, it costs $50-$100. Spark ads can cost $80-$120.
For single video content, creators of micro and macro videos can charge $80 to $180, $100 to $250 if they post it, and $120 to $300 if spark ads are involved.
We recommend you source between 20-30 UGC assets each month to scale up your UGC production. This will ensure a steady and consistent flow of content.

We have compiled a budget recommendation:

Here’s an infographic that shows your budget if you hire 20 creators on both platforms each month.

It’s now your turn
This guide is over!

We hope that you have an idea of the cost of content creators.

What do you think about working with UGC creators to create ads?

We are happy to assist you.

Don’t hesitate to schedule a demo with Insense.

We are eager to help you navigate your brand’s content creation process